5 reasons why filmmakers should learn about HDR video, today.
Technology is ever evolving, and now the filmmaking industry is in the midst of the biggest technological shift since the transition from Standard Definition to High Definition video. Some even compare it with the shift from black and white film to color.
To stay relevant and thrive as filmmakers, we must not only learn how to use these new technologies, but also master them. If you haven’t yet started the transition from Standard Dynamic Range video – to High Dynamic Range video, don’t worry, you still have some time before the curve gets ahead of you, just don’t wait too long...
1. Story
HDR video is not the same thing as HDR photography...
High Dynamic Range video brings with it a new toolkit which allows filmmakers to tell their stories in new, more immersive ways.
With the larger brightness range of HDR, filmmakers can choose to present shots or scenes within clearly differentiated ranges; for example when going from a bright sunny exterior into a dark interior.
This can have the effect that the viewers eyes have to adapt before being able to see into the shadows, and as a result adding tension to complement the story.
What is HDR video?
There's a common misconception where HDR video is confused with HDR imaging, also known as HDR photography.
To initially confuse HDR video with HDR imaging when first learning about it isn’t that strange, especially with the implementation of HDR-mode in smartphone cameras. HDR imaging is all about capturing high latitude imagery with a camera.
Digital cinema cameras today already capture high dynamic range imagery, with a much greater latitude than what can be displayed by the legacy formats.
This means that colorists today have to squeeze all that latitude captured with the camera into a much narrower range; sacrificing both highlight detail, and possibly also shadow detail. With HDR video, this is no longer the case.
2. Money
Consumers are adopting HDR video in a rapid pace...
High Dynamic Range video is today still regarded as a premium offer. In the long term, we believe that HDR is here to replace the outdated SDR (Standard Dynamic Range) formats.
But until then, High Dynamic Range video is to be considered a premium service with premium pricing.
Everyone will have to opt-in sooner or later, but the window for high returns on your investment in time and education will shrink as this technology becomes more mainstream.
HDR video is today readily available for consumers on streaming services such as Netflix and Amazon's Prime Video, and also on UHD Blu-ray discs.
3. Beauty
HDR video is not a look, it is a delivery format...
High Dynamic Range video allows you to display more beautiful images, and to share the world in new ways as it has never been seen before.
For the first time, you are able to display the spectacular imagery you, your team and camera can capture. HDR video brings highlights to life, and lets you display more vivid and true to life colors than what has been possible in SDR.
The beautiful thing is that you decide the look of your imagery, with less limitations than previous technologies.
What makes HDR video more beautiful?
This is the ability to distinguish between different areas of highlights. HDR video lets highlights come to life. By no longer being confined to the narrow range of SDR (Standard Dynamic Range) video, it's now possible to more clearly distinguish between for example specular highlights and diffused highlights.
Commonly referred to as a larger color volume, this is the ability to display brighter colors with richer hues. HDR video is most often combined with a WCG (wide color gamut) which expands on the range of hues that's available. The added brightness range of HDR expands the color volume by being able to produce brighter colors.
4. Relevance
Creating HDR video requires knowledge and practice...
Don’t get left behind, prepare for the future by investing in yourself and your business.
Learning about High Dynamic Range video allows you to grow as a filmmaker, and makes sure that you stay relevant to clients. Exceed their expectations and distinguish yourself on the market today – and sell your expertise to late adapters tomorrow.
You will have the knowledge, competence and experience that other lacks, which will get more and more sought after as this technology matures.
5. Timing
It's easier and more affordable than ever before...
There has never been a better time to learn about HDR video than now; it's easier and more affordable than ever before.
With High Dynamic Range content now being available on TVs, phones, tablets, laptops and workstations – people are increasingly experiencing this technology everywhere.
We can help you get started with creating HDR video, today.
6 ways filmmakers can benefit today from utilizing an HDR workflow
A common argument for filmmakers to not start their High Dynamic Range video journey today, is that they currently are not being asked to deliver in HDR by their clients. Check out this free 5-minute video explaining how you can benefit today from utilizing an HDR workflow, even if you’re not being asked deliver in HDR right now.
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